It is no more a surprise that the marketplace has become increasingly more digital with the expansion of technologies. According to the recent survey carried out by Forbes, 82% of the total customers prefer online shopping. In this digital arena, where the business and commerce are heading to, digital marketing tools and techniques provide businesses with the best chances for competition, survival and even business growth. So how can your products or services reach your customers? Definitely, the answer is...DIGITAL MARKETING. Have a look at some of the key benefits of digital marketing! Growth Options for Small Businesses Smaller businesses have minimal resources and even capitalization. The digital mode of marketings thus helps reach wider audiences with a small budget. And, it enables them to compete with the larger businesses. On an average, it is found that 32% of small businesses concentrate on social media only, 25% in online marketing and 17% in SEO acti